The Latin America E-commerse

 

   

The world lives before and after the Pandemic (Covid 19), and the quarantine affected our lifestyles and especially our customs. Consumer behavior was no exception, on the contrary, online consumption has accelerated by leaps and bounds and the industry has had to understand these behaviors and change their strategies to obtain the expected results.🙄

Who are the ones who buy the most? 🧐

In Latin America, the public chooses e-commerce as the first option. Brazil is the market with the highest preference for online shopping with 46%, followed by Chile at 37% and Mexico at 35%. 🧙‍♀️

Among the users who feel more attracted and trapped by digital purchases, we can define a clear segment of buyers up to 44 years of age (both men and women). The study carried out by Reprise Commerce on the online behavior of Latin American consumers indicates that both Generation Z and Millennials are online buyers who have already adopted (and prefer) this methodology over any other purchasing alternative.

More than half of online purchases in Latin America are made through apps and from Smartphones, with the exception of Argentina where the market is shared evenly between notebooks and cell phones. 🌡

Most consumers expect to significantly increase their online purchases in the next 24 months. The market has increased by approximately 4.9 trillion dollars (worldwide) and this figure is expected to grow by 50% in the next 4 years. 🌊

What do they choose to buy?

Some products already have digital maturities, such as travel and tourism (that is to say, it has been a reasonable time since it is customary to acquire them digitally). Finance and technology continue on the list as user favorites. Finally, the categories of food, pets, cosmetics, and automobiles share the lowest shares of digital purchases.

However, for brands, it is not all rosy. Although the pain points do not differ significantly between online and offline purchases, it is true that online sales have some competitive disadvantages (especially in purchases through applications). Many buyers need advice on products or find many similar alternatives with different values, or want to see (in a tangible way) what they are going to buy. In this case, it is very important to have an organized and detailed page, which makes this process as organic as possible and also with clear and simple return policies. 🌟

Service and attention are essential for the customer, who, despite having carried out a digital transaction, must feel well-supported and valued. Stock shortages are a frequent problem that often discourages buyers who have already started a purchase process. It also often happens that users make their purchases without knowing the seller (they are loyal to the app but not to the brand that provides the product).

for all of this is fundamental to develop loyalty programs that allow customers to be generated through occasional purchases.

When do they choose to buy? ⛄

Buyers usually take the time to investigate the product they are interested in buying, it can take 1 to 3 days to make the decision to carry out and make the purchase effective. purchase. This time is auspicious compared to physical purchases (in which sometimes the buyer takes up to 5 visits to complete).

Why do they buy online? 🚧

that the shopping happens is no coincidence, buyers on constantly influenced so that the action materializes. Google and Youtube are the two main points of contact between products and buyers. Google has great reach, reliability, and undisputed acceptance among all search platforms. YouTube is a leading entertainment (audiovisual) platform in terms of viewers, variety of content, and usage by its audience. Both are strategic allies that promote e-commerce in the region. If you liked this article, you can follow us on our channels and we thank you in advance for your comments and opinions. 🙋‍♂️

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